Consider this exchange between Jennings and a marketing guy (who wasn't clearly identified that I could see).
Jennings: When you're putting together an advertising campaign, do you care whether the product is healthy or not?In a sense, one has to be sympathetic to the marketing guy. His advertisements are entertaining, and the products do bring a certain joy to a child. His client does expect a profit from its investment in advertising.
Response: I care that the product has a positive role in a child's life.
Jennings: But you know what's less healthy. You know where asparagus and soda pop line up.
Response: You are absolutely correct that I am not going to get the same return on investment for a client advertising asparagus and spinach to a kid as advertising some of the so-called less healthy products to a kid. Guilty as charged.
There is no point in blaming an entrepreneur for seeking a profit. But, realistically, we should lower our hopes that public-private partnerships can address the problem of obesity in a constructive way. Two more promising avenues for constructive change are better public policy and a cultural change among parents and other caring adults, as they come to see more clearly what a vigorous defense they must mount if they hope to influence their children's food choices in this marketing environment.
[See Marion Nestle's blog post about this show.]
[p.s. I had to fiddle with the template to get YouTube to fit, which was something I wanted to do anyway for other future uses. Please comment if this causes any errors in formatting in your browser.]